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Man sitting at desk looking at laptop. Google Adwords logo imposed on the left side corresponding to blog article about "How to Audit an AdWords Campaign"

How to Audit An AdWords Campaign

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate…

By: Nate Mize-Pressler

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Digital Marketing Project Management Strategies for Driving Impact and Equity

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial…

By: Stephanie Kong

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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Did you know that for every $1 spent on email marketing, the average return on investment is $42? For nonprofit organizations, making an impact without breaking the bank is crucial….

By: Guest Account

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Your Guide to Social Media Advertising for Nonprofits

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals…

By: Nate Mize-Pressler

Woman holding up a sign that says "Equal rights"

Generation Change: A New Era of Advocacy

“Calling all Gen Z activists!“   That’s how a TikTok video garnering over 40K views started. If you haven’t heard, Gen Z is supposed to save us all. In a…

By: Safiyyah Abdul-Khabir

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Data Best Practices: Salesforce Duplicates

Our team compiled data best practices for your nonprofit’s success when using Salesforce.   Data plays a pivotal role in empowering nonprofits, especially when it comes to understanding and managing…

By: Alex Fleming

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AI Best Practices for Content + SEO

What is AI, and How Does it Work?   AI, if used correctly, can be extremely useful for coming up with new ideas or saving time on administrative or repetitive…

By: Megan Brooks

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Privacy-First Marketing for Nonprofits

When is the last time you read through your organization’s privacy policy? Maybe… never? How about your cookie consent banner? Did you take a “set it and forget it” approach?…

By: Luke Dringoli

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TikTok Strategies for Making a Real Impact

Want to learn the latest fashion trends? Go on TikTok.    Want to find an easy recipe for dinner tonight? Go on TikTok.    What about staying informed on politics…

By: Safiyyah Abdul-Khabir

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Top Advertising Tips for Nonprofit Organizations

Advertising can be an effective way to help grow your nonprofit’s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. Ensuring…

By: Nate Mize-Pressler

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5 Ways to Strengthen Your Nonprofit Brand Strategy

Many nonprofits come to an agency for brand strategy services but aren’t sure what the process entails or what makes the work successful. While the steps we take may vary…

By: Teresa Liu

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What the Potential Tiktok Ban Means for Your Digital Marketing Strategy

TikTok has been in the news a lot lately—for a variety of reasons. Most recently, their CEO went before Congress to answer questions about data collection and the platform’s ties…

By: Media Cause Team