Nonprofit Marketing Agency

A Changing Platform: Twitter Considerations for Nonprofits

In late October 2022, Elon Musk purchased Twitter for $44 billion and started transforming the company by ordering immediate layoffs, firing executives, announcing an $8 per month fee for verification,…

By: Janine Guarino

brain graphic with code in the background. brain image is split in two, with one side looking like a web wireframe.

AI in Marketing and Art

Artificial intelligence (AI) is becoming increasingly pervasive in our lives in unexpected ways. It’s helping us invent new proteins and medicines, aiding us in the search for extraterrestrial life, and…

By: Ryan Fuquea

How to align your nonprofit goals with the SDG goals

Working Towards a Common Global Goal: How Your Nonprofit Can Align with the SDGs

Every nonprofit, big or small, stands to gain from working towards a common global goal. The UN’s Sustainable Development Goals (SDGs) are a framework that outline 17 key areas for…

By: Alex Smith

What is CAPI and how will it impact your nonprofit?

A glimpse at a cookie free world Since 2007 Facebook has found great success in serving ads to its users at what could be considered a shockingly specific level. They…

By: Joey Hammers

icons of ear, eye, and different letter sizes displayed in browser screen

How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to…

By: Maggie Rakovic

UTM tracking text displayed on graphic of browser screen

What is UTM Tracking? Guidelines + Best Practices for Nonprofits

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. They can give…

By: Kristen Friedel

computer screen, image preview, and phone with social media graphics

The Importance of Creating a Cohesive Paid + Social Media Strategy

Amplifying Your Nonprofit’s Brand Across Channel You’re getting ready to publicly announce a new program your nonprofit is offering. Your paid advertising team has been hard at work defining which…

By: Nate Mize-Pressler

How do you define advocacy with the world advocacy shows as a dictionary entry with pronounciation

How do you define advocacy, anyway?

Co-written by Bianca Rosen, Senior Advocacy Strategist, and Clara Campbell, Director, Advocacy and Campaigns. We hear this question a lot as the agency’s Advocacy and Campaigns team. And no, it’s not…

By: Bianca Rosen

How to Optimize Content for SEO Across Channels

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines (SEO). While it can be confusing and hard to understand,…

By: Liz Smith

What is Programmatic Advertising?

Programmatic Advertising for Nonprofits: Understanding Programmatic Advertising Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit…

By: Stephanie Schug

Six Tips for Navigating Year-End Fundraising During a Recession

When it comes to nonprofit fundraising—or many things in life, for that matter—you can plan and prepare, but there will always be things out of your control. As economists now…

By: Dan Reed, CFRE

Election impacts on ads copy shown to look like a ballot with a check mark. subtitle "how midterm elections will affect your nonprofit ad campaigns-and how to prepare"

How Midterm Elections Will Affect Your Nonprofit Ad Campaigns—And How To Prepare

Summer is now officially behind us, and while for many that means breaking out the sweaters, apple picking, and pumpkin spice lattes, it also means midterm elections are upon us. …

By: Kim Anderson

Blog