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AGreenRiver
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MarTech and Marketing Technology

What Is MarTech, and why is it important for nonprofit marketing?

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this…

By: Amanda Bartholomew

Social Trends

Social Trends for 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively…

By: Media Cause Social Team

Person holding credit card in front of laptop

3 Ways Nonprofits Can Use Ecommerce

Nonprofit organizations have always relied on donations and grants to fuel their mission. However, with the rise of e-commerce, there is an opportunity for nonprofits to increase their revenue and…

By: Katherine Janel

Boosting Your Nonprofit's Success with Keyword Research

Boosting Your Nonprofit’s Success: 3 Ways Keyword Research Can Make a Difference

Nonprofits play a crucial role in addressing various societal issues—hunger, poverty, environmental conservation, and healthcare, just to name a few. In today’s digital age, having a strong online presence is…

By: Guest Author

UX design for Nonprofits

What is UX Design and How Can Understanding it Benefit Your Nonprofit

UX or “User Experience” refers to designing while prioritizing the user and the way in which they interact with your product. For consumer-driven brands and nonprofits alike, understanding what UX…

By: Media Cause Team

Woman standing in front of chart on whiteboard

Annual Report burnout is real. We’ve got the antidote.

Annual reports are, well, an annual topic of conversation (or contention) at most nonprofit organizations, and the majority of for-profit companies and corporations. According to Investopedia, “Annual reports became a…

By: Media Cause Team

CVENT woman at a computer

How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Setting Up Google Tag Manager with Cvent   For many nonprofits, events are a key part of their donor strategy. Although there are many different event management platforms, Cvent is…

By: Joey Hammers

Email Deliverability blog

Ensuring Email Deliverability—Updates to Gmail + Yahoo

Email marketers, is your program up to snuff? On February 1, 2024, Google and Yahoo rolled out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying…

By: Media Cause Team

2023 Holiday Gift Guide

2023 Nonprofit Holiday Gift Guide

As we approach the season of giving, our team has compiled a list of gifts that give back.    At Media Cause, we are fortunate to work with amazing organizations…

By: Media Cause Team

GA4 and the future of analytics

Web Analytics Tools + Data Privacy: The Big Shift to GA4

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you…

By: Media Cause Team

Project Management image of a group of coworkers in communication surrounding a computer.

Why Is Communication Important in Project Management?

Communication is the most important tool a project manager and their team has to help clients achieve their goals, especially in the ever-changing landscape of the current workplace. With employees…

By: Emily Greene

What's the new Google Tag in Google Tag Manager Blog Post graphic

What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag.     The tag is one of the…

By: Joey Hammers