Nonprofit marketing professional presenting the fundraising trends for the third quarter of 2025 with overlaid text that reads, “Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)”

Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)

This blog highlights key observations from our clients, account teams, and sector-wide industry news, and ranks them based on their current impact, growth potential, and relevance.

By: Bridget Harrison

Middling is a Losing Strategy: Why Nonprofit Storytelling Needs Stronger Narratives

In ancient Rome, the praeco—the public crier—was the living voice of truth. His job was to stand in the chaos of the Forum and proclaim what mattered: summoning citizens to court, announcing new laws, even auctioning seized property or hyping the next gladiator games. But his power wasn’t in the facts alone. It was in how he spoke to them. A decree whispered into the din was useless. A booming proclamation, clear and undeniable, rippled through the city until it became reality.

By: Clara Campbell

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Why Choose Media Cause for Your Google Ad Grant?

When looking for an agency to manage your Ad Grant, you want the best. With an ad spend of $10,000/mo (or, really, $120,000/yr) you can’t just rely on any ol’…

By: Ian Gardiner

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How to Structure Your Nonprofit Website for GEO

Generative Engine Optimization (GEO) is a fast-emerging field within search that’s becoming increasingly vital for nonprofit success. As AI continues to evolve at a rapid pace, staying ahead of these changes is essential.

By: Nich Crusie

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Why Mental Health Messaging Matters in Nonprofit Marketing

Nonprofits are often storytellers of hope, urgency, and transformation, and that responsibility comes with ethical guardrails and a requires respectful storytelling, especially when communicating about mental health. No matter the topic, the way organizations frame these issues can have a lasting impact on the people they reach. Speaking about topics like depression, anxiety, or suicide prevention should be done with respect and care.

By: Bridget Harrison

8 Email Nurture Strategies for Nonprofit Fundraising

In nonprofit fundraising, email remains the highest-yield channel in your digital portfolio. It’s low-cost, highly targeted, and fully owned. But many organizations treat it like a single checking account: every…

By: Dan Reed, CFRE

A group of people discussing year-edn resources for a nonprofit with overlay text that reads, “A Round Up of Our Best Year-End Resources for Nonprofits

A Round-Up of Our Best Year-End Resources for Nonprofits

Set your year-end campaigns up for success with our planning guides, segmentation tips, and ready-to-use content. Whether you’re new or experienced, these nonprofit fundraising tools deliver results.

By: AGreenRiver

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7 Donor Retention Strategies for Nonprofits in 2025

Donor retention starts now, not in January. By segmenting, personalizing, leveraging data, and setting clear benchmarks this fall, nonprofits can secure 2025 gifts and inspire loyalty that lasts into 2026 and beyond.

By: Dan Reed, CFRE

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How Nonprofits Can Use AI + Advanced Segmentation to Increase Giving

Not all donors are the same—and treating them like they are leaves money on the table. Learn how AI-powered segmentation helps nonprofits personalize outreach, boost retention, and turn one-size-fits-all appeals into meaningful donor experiences.

By: Dan Reed, CFRE

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FAQ: What Do Donors Look for Before Making a Year-End Gift?

Year-end giving isn’t just December 31—it’s a six-week season where conscious choices, emotional triggers, and collective momentum drive generosity. Learn what donors look for, feel, and remember to maximize results and build lasting connections.

By: Dan Reed, CFRE

Testing for Impact: Building a Culture of Digital Experimentation at Your Nonprofit

Testing isn’t just for tech giants—it’s a mindset nonprofits can embrace to learn what inspires donors. Discover how small, intentional experiments transform fundraising into stronger relationships, smarter strategies, and lasting growth for your mission.

By: Dan Reed, CFRE

Top 5 Digital Marketing Trends + Insights from the First Half of 2025

Nonprofit marketing is shifting fast—rising ad costs, AI disruption, donor changes, and new creative trends are reshaping strategy in 2025. Explore the top five insights shaping fundraising, email, Google Ads, and community engagement this year.

By: Media Cause Team