Raising Awareness for Critical Human Rights Issues

The Kurdish Project Infographics

The goal of The Kurdish Project is to spread awareness and compassion for the Kurdish people. As a complex human rights, international relations and peace/conflict topic, the issue has many data points, not all of which are compelling on their own. With the strategy heavily rooted in content marketing and social media, we devised a brand identity and an approach to infographics that would be:

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Social sharing-friendly

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Representative of accurate and surprising data

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Branded to The Kurdish Project

These infographics performed phenomenally well with engagements in the thousands. Through aggressive data-tracking, we found these infographics to be the impetus for spikes in social community growth, traffic to the website and social engagement rates – all closely monitored KPI’s for The Kurdish Project’s growth goals.

  • The Kurdish Project

Branding, Content Strategy, Copywriting, Creative, Social Media, Visual Design.

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