The goal of The Kurdish Project is to spread awareness and compassion for the Kurdish people. As a complex human rights, international relations and peace/conflict topic, the issue has many data points, not all of which are compelling on their own. With the strategy heavily rooted in content marketing and social media, we devised a brand identity and an approach to infographics that would be:
These infographics performed phenomenally well with engagements in the thousands. Through aggressive data-tracking, we found these infographics to be the impetus for spikes in social community growth, traffic to the website and social engagement rates â€“ all closely monitored KPIâ€™s for The Kurdish Projectâ€™s growth goals.
Content Strategy, Copywriting, Creative, Social Media, Visual Design.