Blog

Patterns That Actually Predicted Fundraising Success in 2025

  The Patterns Behind Every High-Performing Campaign We Saw in 2025 1) Benchmarks describe gravity, not destiny. Industry benchmarks explain the market’s “pull,” but they do not predict outcomes. Benchmarks…

By: Dan Reed, CFRE

TikTok’s Trust Crisis: What U.S. Ownership and User Exodus Mean for Nonprofit Marketers

TikTok’s U.S. ownership shift sparked privacy concerns and creator uncertainty, but nonprofits do not need to panic. Learn how to protect performance with weekly benchmarks, trust-building storytelling, and a diversified social strategy across platforms today.

By: Tiffany Rivers

What It’s Like to Work with a Nonprofit Marketing Agency

Nonprofit-focused agencies blend marketing expertise with sector insight, helping organizations strengthen donor retention, navigate policy shifts, and integrate fundraising, advocacy, and awareness into sustainable growth strategies built for nonprofit realities.

By: Media Cause Team

The Year of the Pivot: What 2025 Taught Us About Bucking the Benchmarks

If there was one word to describe the 2025 End-of-Year fundraising season, it was “Pivot.”

In our internal debriefs, the season was described as a “mixed bag” defined by necessary adjustments to breaking news cycles and economic shifts. This mirrors the broader nonprofit landscape: The latest M+R Benchmarks (analyzing 2024 data) revealed that one-time online revenue was flat (0% growth) year-over-year, and email revenue specifically dropped by 11% (All-Sector Benchmark).

By: Dan Reed, CFRE

Year-End Fundraising Trends + Insights: What We Learned from 2025

In 2025, year-end giving concentrated around urgent moments like Giving Tuesday and December 31. Fewer donors gave more, and early planning, testing, and tailored strategies proved essential for campaign success across all sectors.

By: Media Cause Team

How Nonprofits Can Use Meta’s Andromeda to Boost Ad Performance

Meta’s new Andromeda algorithm favors broad targeting and creative variety. Learn how nonprofits are adapting—and scaling results—in end-of-year campaigns.

By: Megan Landau

GivingTuesday 2025: Early Wins + Opportunities for Year-End Success

GivingTuesday 2025 raised an estimated $4 billion, according to GivingTuesday.org. That’s a clear increase over last year’s $3.6 billion, even after adjusting for inflation and rising economic pressures…

By: Media Cause Team

Introducing Rallybot: A Smarter Way to Turn Advocacy into Action

TL;DR Rallybot makes advocacy faster and easier, connecting supporters to their lawmakers and guiding message creation in a minute or less. It supports real organizational goals across awareness and advocacy…

By: AGreenRiver

Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)

This blog highlights key observations from our clients, account teams, and sector-wide industry news, and ranks them based on their current impact, growth potential, and relevance.

By: Bridget Harrison

Middling is a Losing Strategy: Why Nonprofit Storytelling Needs Stronger Narratives

In ancient Rome, the praeco—the public crier—was the living voice of truth. His job was to stand in the chaos of the Forum and proclaim what mattered: summoning citizens to court, announcing new laws, even auctioning seized property or hyping the next gladiator games…

By: Clara Campbell

Boomerang-ing Back to Media Cause

In 2013, I first joined Media Cause as an Intern, while completing my B.A. in Marketing Communication at Emerson College and after I graduated, I accepted a full-time Digital Strategist…

By: Media Cause Team

Why Choose Media Cause for Your Google Ad Grant?

When you’re managing a Google Ad Grant worth $10,000 per month ($120,000 per year), it’s essential to make every dollar count. However, not every agency has the tools, expertise, or…

By: Ian Gardiner