Expanding Awareness + Social Media Presence to Reach the Next Generation of Changemakers

The Overview Global Citizen Year is a nonprofit launching a new generation equipped to drive positive change. Media Cause and Global Citizen Year had an ongoing partnership when our team...

Your Guide to Social Media Advertising for Nonprofits

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals...

Targeting Nonprofit Social Media Campaigns by Personas

The 10,000ft View: We deployed a targeted, persona-based nonprofit social media campaign to gain the attention of youthful change-makers, impact-seekers, and experience-cravers and draw them into the purpose-driven world of...

Remembering the Potential of Social Media

Have we lost track of the potential of social media? That’s the bold question that many are wrestling with as they balance their desire to post, like, and share with...

Sitelink Extensions For Social Media, A 4-Step Guide

Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google’s Ad Grants (their...

Breathing New Life Into A CALL TO MEN’s Social Media Presence

Overview A Call to Men is helping create a world where all men and boys are loving and respectful and all women, girls, and those at the margins of the margins are valued and safe. In order to better inspire healthy,...

Breathing new life into A CALL TO MEN’s social media presence

In order to better inspire healthy, respectful masculinity, we overhauled the outward appearance of A CALL TO MEN’s existing Facebook page from the cover photo to the page’s posts. The...

How To Create Social Media Benchmarks For Your Nonprofit

When it comes to social media, it’s not always easy to determine how your organization stacks up against others in the same industry, or those with the same size following....

4 Steps For Implementing a Successful Nonprofit Social Media Measurement Strategy

A thoughtful nonprofit social media measurement strategy is a must for every organization making use of social media. Use these 4 steps!

New Social Media Updates Nonprofits Should Know About

Facebook, Twitter, and Pinterest are constantly making updates to their platforms, but in July we saw several new social media updates nonprofits should know about. Those new features are the...

6 Tools to Measure Nonprofit Social Media Goals

So, you've set up social media profiles and have started engaging with supporters, but how can you ensure that you will reach your nonprofit's social media goals? The answer is through measuring data.

Social Media for Nonprofits: 7 Common Misconceptions

Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social...