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wpengine
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What is Search Intent and Why is it Important for Nonprofits?

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. Knowing your ideal audience’s intent will set…

By: Megan Brooks

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Paid Media Reporting Series, Part 1: How to Build + Use Paid Ad Naming Conventions

It’s Friday afternoon, and you’re ready to check on the performance of the ad campaign you inherited from another team. Clicking into the ads manager platform, things start to get…

By: Megan Landau

Advice, Experience, + Pride—Thoughts from MC Staff

Pride Month is a time to commemorate and celebrate the LGBTQIA+ community. While there are certainly still hurdles to overcome, we wanted to take time this month to celebrate and…

By: Liz Smith

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How to Drive Giving By Optimizing Your Donation Form

As we move further into 2022, your nonprofit is likely making moves to advance your fundraising strategy for this year. But whether you’re looking to collect more donations online, attract…

By: Guest Account

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An Apple a day keeps the trackers away. Is your nonprofit ready for the privacy switch?

A step toward transparency and into controversy Let me set the scene—it’s April 2021, and Apple has just announced iOS 14.5 and a ton of new features that are going…

By: Joey Hammers

Juneteenth Resources

*updated 6/1/2023 Juneteenth, also known as Jubilee Day, Emancipation Day, Freedom Day, and Black Independence Day, is celebrated on June 19th, commemorating the emancipation of enslaved African-Americans, and often also…

By: Liz Smith

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Learnings From The Artist’s Way + How They Can Apply to Your Creative Team

I first learned of Julia Cameron’s book The Artist’s Way – A Spiritual Path to Higher Creativity during a creatively difficult time in my life. I was working a demanding…

By: Erica Baptiste

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Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

What happens when you have multiple vendors tracking conversions but have no way to ensure credit is given to the right source? I’m sure you’re screaming at the screen, “Use…

By: Joey Hammers

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Pride Month Resources for Education + Action

Pride Month is a time to celebrate the LGBTQIA+ community and recognize their impact on history. It’s celebrated in June to commemorate the anniversary of the 1969 Stonewall Uprising in…

By: Liz Smith

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Donation Tracking Problems? How to Use Sticky UTMs to Attribute More Gifts

Before we get started, know that there will be some cookie talk. If you want to know more about cookies, their function, and how to use them, check out my…

By: Joey Hammers

Protect Kids Not Guns

Enough is Enough. We Need Gun Reform.

The tragedies of the past few weeks are a uniquely American experience. As we’ve witnessed over and over again, mass shootings envelop the nation in grief, we learn the names…

By: Eric Facas

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When to Use Illustration in Your Creative

Illustration is everywhere. The practice has become a major part of brand design and only continues to grow in popularity. As more brands explore adding illustrations to their creative portfolio…

By: Maggie Rakovic