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Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

What happens when you have multiple vendors tracking conversions but have no way to ensure credit is given to the right source? I’m sure you’re screaming at the screen, “Use…

By: Joey Hammers

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Pride Month Resources for Education + Action

Pride Month is a time to celebrate the LGBTQIA+ community and recognize their impact on history. It’s celebrated in June to commemorate the anniversary of the 1969 Stonewall Uprising in…

By: Liz Smith

web page UTM graphic

Donation Tracking Problems? How to Use Sticky UTMs to Attribute More Gifts

Before we get started, know that there will be some cookie talk. If you want to know more about cookies, their function, and how to use them, check out my…

By: Joey Hammers

Protect Kids Not Guns

Enough is Enough. We Need Gun Reform.

The tragedies of the past few weeks are a uniquely American experience. As we’ve witnessed over and over again, mass shootings envelop the nation in grief, we learn the names…

By: Eric Facas

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When to Use Illustration in Your Creative

Illustration is everywhere. The practice has become a major part of brand design and only continues to grow in popularity. As more brands explore adding illustrations to their creative portfolio…

By: Maggie Rakovic

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What to know about cookies
(no, not the edible kind)

If you’ve been on the internet at all these past few years you’ve probably seen the alert that appears at the bottom of your screen asking about allowing cookies on…

By: Joey Hammers

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Email Marketing for Nonprofits: Best Practices

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. Whether you’re reaching out to build issue…

By: Bridget Harrison

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Is SEO Important for Nonprofits?

Are you wondering if search engine optimization (SEO) is important for nonprofits? The answer is yes! Search engine optimization can help raise awareness of your organization’s incredible mission, work, and…

By: Megan Brooks

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Curious: My Word of the Year

After quite a few spins around the sun, I know I’m not a particularly successful resolutions keeper, and after a failed 19 in 19 list and a total flop of…

By: Sarah Ackerman

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Lead Generation: On-platform Forms vs. Website Forms

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your…

By: Nate Mize-Pressler

yellow ribbon for endometriosis awareness

I am 1 in 10: Endometriosis Awareness Month

Although endometriosis impacts an estimated 190 million people around the world (World Health Organization), misconceptions about the disease and a wide array of symptoms across patient populations exacerbate needless suffering. …

By: Kjerstin Laine

Equal Pay Day graphic with gender symbols and equal sign

Celebrating Equal Pay Day

updated as of 3/13/2023 Equal Pay Day at Media Cause 15 months. That’s how long it takes women on average to earn what men earned in the previous year. As…

By: Jillian Ingram