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Google AdWords

Google Ad Grant: It’s Time to Update Your Ad Format

Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads…

By: Media Cause Team

track button clicks with google tag manager

How to Track Donations with Google Tag Manager

For many nonprofits, it’s common to use third-party fundraising tools like Network for Good. Oftentimes these tools don’t offer native integration or embedding features, so nonprofits end up placing a…

By: Media Cause Team

Tracking Multiple Properties And Aggregating Data in Google Analytics

Tracking multiple domains/subdomains and aggregating the data from all sources can be a tricky thing to tackle. I did some research and found a way to use Google Analytics to solve this…

By: Asitha de Silva

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Reach Your Nonprofit’s Goals With Google Analytics Demographics Data

The Demographics and Interests feature in Google Analytics can provide powerful insights to help reach your nonprofit’s digital marketing goals. By analyzing the Demographics and Interests data, you can better understand how…

By: Media Cause Team

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Finding Key Insights from Google Ad Grants Data for Nonprofits

Google Ad Grants (AdWords for nonprofits) is the single strongest, most cost-efficient resource any digital marketer in the nonprofit space can use to reach a broader audience. Google’s Ad Grants…

By: Media Cause Team

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How to Setup AdWords Goals in Google Analytics

Before you begin to set up AdWords Goals within Google Analytics, there are two actions you must take: Double check to make sure that Google Analytics has been successfully implemented across all…

By: Media Cause Team

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Google Analytics PHP Server Side Tracking

Most of us tend to use Google Analytics with JavaScript for a simple and effective way of tracking our users interactions. However there are times where we need to do…

By: Asitha de Silva

Nonprofit Social Media Analytics

Create An Effective Nonprofit Social Media Analytics Plan In 4 Easy Steps

This post was last updated on November 8, 2022. Social media data can be intimidating. Certain platforms have immense amounts of data to examine—leaving you wondering what to actually pay…

By: Media Cause Team

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How To Track Anchor Tags in Google Analytics

In most cases, installing Google Analytics to track your websites traffic is as simple as copying and pasting the tracking code. Here’s how you can troubleshoot if you’re having issues.

By: Asitha de Silva

adwords conversions

Transitioning Google Analytics Goals into Google AdWords Conversions

Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…

By: Media Cause Team

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Data For Nonprofits: 5 Tricks for Tracking Data

Data management for nonprofits can present a challenge. There’s not one tool that records all data for nonprofits into one single database. 

By: Media Cause Team

How to Determine KPIs of Success for Your Nonprofit

A vital aspect of creating a measurement plan in Google Analytics for nonprofits is understanding what your Key Performance Indicators (KPIs) of success are.

By: Media Cause Team