Blog

Nonprofit Marketing + Fundraising Trends for 2026 (Q4 Edition)

Political noise, a historic wealth transfer, and AI-driven search are reshaping nonprofit fundraising in Q4 2026. This guide covers eight data-backed trends, from DAF giving to donor retention, with clear next steps for your team.

By: Dan Reed, CFRE

How to Choose a Nonprofit Marketing Agency: 10 Things to Do Before Signing the Contract

Choosing the right nonprofit marketing agency takes more than comparing proposals. This guide shares 10 practical steps to help your organization evaluate expertise, transparency, team fit, and partnership potential before signing a contract.

By: Ellen Corrigan

The Year of the Pivot: What 2025 Taught Us About Bucking the Benchmarks

If there was one word to describe the 2025 End-of-Year fundraising season, it was “Pivot.”

In our internal debriefs, the season was described as a “mixed bag” defined by necessary adjustments to breaking news cycles and economic shifts. This mirrors the broader nonprofit landscape: The latest M+R Benchmarks (analyzing 2024 data) revealed that one-time online revenue was flat (0% growth) year-over-year, and email revenue specifically dropped by 11% (All-Sector Benchmark).

By: Dan Reed, CFRE

Year-End Fundraising Trends + Insights: What We Learned from 2025

In 2025, year-end giving concentrated around urgent moments like Giving Tuesday and December 31. Fewer donors gave more, and early planning, testing, and tailored strategies proved essential for campaign success across all sectors.

By: Media Cause Team

GivingTuesday 2025: Early Wins + Opportunities for Year-End Success

GivingTuesday 2025 raised an estimated $4 billion, according to GivingTuesday.org. That’s a clear increase over last year’s $3.6 billion, even after adjusting for inflation and rising economic pressures…

By: Media Cause Team

One Campaign, Many Fronts: Why Smart Nonprofits Are Tearing Down Channel Silos

Siloed campaigns waste effort and weaken impact. Smart nonprofits are breaking barriers—aligning email, ads, and direct mail into one unified strategy. Learn how integrated messaging, data, and teams drive stronger donor journeys and higher returns.

By: Ellen Corrigan

June 30th Deadline: Don’t Lose Your Historic Data! How to Export Data from Universal Analytics

It’s June, and another Google-imposed deadline is looming for digital marketers on July 1st. You might still be exhausted from the constant reminders about Google Analytics 4 (GA4) last year….

By: Media Cause Team

Web Analytics Tools + Data Privacy: The Big Shift to GA4

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you…

By: Media Cause Team

Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

What happens when you have multiple vendors tracking conversions but have no way to ensure credit is given to the right source? I’m sure you’re screaming at the screen, “Use…

By: Joey Hammers

Google Analytics 4 – A Continuing Story

Like it or not, the switchover to Google Analytics 4 is coming. As we’ve previously recommended, the time to prepare for the switchover is right now. Google won’t be porting…

By: Media Cause Team

Google Analytics 4: What Nonprofits Need to Know

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property….

By: Media Cause Team

How to Set Up Your Google Ad Grant For Success

The following is a step-by-step guide on how to set your Google Ad Grant account up to drive impact and move your mission forward. If you don’t already have a…

By: Ian Gardiner