Is your nonprofit taking full advantage of the free ad spending available from Google? Google Ad Grants allow nonprofits to receive a monthly stipend of up to $10,000 ($120,000/yr) for ad campaigns. When set up properly, this translates to thousands of new visitors every month.
Through keyword research and targeted campaigns, your nonprofit can use Google Ad Grants to expand your reach and get in front of audiences who want to support your mission.
Our company was built on the foundation of Google Ad Grants — we’ve been using them for almost a decade, since their inception in 2003.
As one of the few certified Google Ad Grants partner agencies, we work directly with Google to provide feedback, recommendations, and troubleshooting. We’re among the first to know about updates and news about Google for Nonprofit products, giving us the inside track on how to maximize your spend for the greatest reach, efficiency, and impact.
✔️ Better results (3x better, in fact)
✔️ Direct line to Google support
✔️ Google-certified experts
✔️ Full-service
When organizations choose Media Cause as their Google Ad Grant agency, they use, on average, 3x as much of their designated $10K budget as other nonprofits, giving them a significant edge and helping build their future donor base. Media Cause clients see an average of 1,300 website visitors and 30 leads per month from their Ad Grants.
As a Google Certified Partner, we provide you with a direct line to Google, ensuring your account is never at risk of being deactivated.
Our Google Ads-certified strategists focus on reaching the right audience for your website and driving the actions you want them to take when they get there.
We’re a full-service digital agency, not just a Google Ad Grant Agency. We help you streamline your marketing operations and build a comprehensive digital strategy. Google Ad Grants for nonprofits are one piece of the puzzle – they don’t exist in a vacuum. Our team has a deep understanding of their role in the broader marketing ecosystem.
Before we begin, we’ll ensure your Google Ad Grant is set up and active. If you're not sure where to start, we can help your organization apply for or reinstate your grant. Then we will ensure your account is set up properly and meets all of Google’s compliance rules.
To set you up for success, we start by understanding where you stand today through an Ad Grant Health Report, preliminary keyword research, and a look at your website's current traffic.
From there, we'll share recommendations and best practices to make sure your landing pages are built to convert and drive supporters to your cause.
We'll create a series of Google ads that build awareness, grow your supporter base, and move your marketing goals forward. This includes developing and launching your campaigns, made up of multiple ad groups and ads, along with conversion tracking so we can measure what's working.
Keyword research helps us understand the current landscape and identify opportunities to reach new, targeted audiences. We'll use the learnings to rebuild the account with keywords and matching ad copy based on your currently available content.
Regularly monitoring and adjusting your ad campaigns ensures you make the most of Google’s $10,000 offering and drive valuable traffic to your website.
Optimizations can include adding or pausing keywords, editing ad copy, adjusting bids and budgets, and more.
Our team will share regular updates on how your Grant is performing, backed by data visualizations, analysis, and key takeaways. We'll also build new campaigns to grow your Google Ad Grant account strategically. Meetings with your Ad Grant specialist give us a chance to review performance, discuss content recommendations, and identify future campaign opportunities.