Meetings, deadlines, presentations, oh my! Everyone knows that feeling on a Friday afternoon and you can’t remember what you ate for lunch or if you actually did that ONE thing…
By: Aileen McQuillen
What’s New? After user feedback, Instagram has decided to go back to its old ways–well, kind of. Instagram will be changing its algorithm to make updates more timely. With the…
By: Maggie Rakovic
Advertising on Instagram has all the benefits of detailed audience targeting and optimization that Facebook has and when you’re targeting a young, high school aged audience, you’ll be able to…
By: Rianne Olde Keizer
Many digital marketers are frequently leveraging video marketing to bring their organization’s impact to life, increase awareness, and communicate with supporters. Video is a great way for organizations to show…
By: Mina Poyraz
Google just announced that the mobile-first index is officially here. After a year and a half of experimenting and minor freak outs in the SEO-world, Google has officially started to…
Why did my Facebook reach suddenly drop? You’re not alone. Almost across the board, the organizations we work with are noticing the same thing on Facebook: a steady decline in…
By: Ian Gardiner
One of the most challenging (and fun!) tasks of a nonprofit digital marketer is writing a great fundraising email to your organization’s supporters. But what separates an average nonprofit email…
By: Media Cause Team
Influencer marketing is having a moment—and it’s definitely not going away anytime soon—as studies and research show that is has become one of the fastest-growing online customer acquisition methods. These…
Don’t get me wrong. There’s nothing “light” about our mission here at Media Cause: to accelerate growth and impact for nonprofits and social good organizations around the world. In fact,…
By: Amy Small
Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google’s Ad Grants (their…
By: Yujun Shao
Do you suffer from Ad Testing Fatigue? We’ve all been there: you start your ad planning process with an ambitious set of images, messages, CTAs and more than you want…
By: Luke Dringoli
Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience. The goal of keyword research…
