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how to analyze facebook ads

How to Analyze Facebook Ads: Treat Your Data Like a Smorgasbord

Want to learn how to analyze your Facebook ads without feeling overwhelmed with what’s on your plate? Just think like a Scandinavian at mealtime: Attend to the little details. Be…

By: Caroline Henderson

google dynamic search ads

How to Effectively Use Dynamic Search Ads (DSAs)

If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a Dynamic Search Ad (DSA) campaign. Google’s DSAs are an easy way to quickly…

By: Mary Peterson

facebook-algorithm

How to Adjust to the New Facebook Algorithm in 2018

The start of the new year means that everyone is making resolutions–even Facebook. Facebook announced that its goal for 2018 is “to bring people closer together and build relationships.” To…

By: Maggie Rakovic

Short on Time? Simple Ways to Optimize Your Facebook Ads

If you’ve ever advertised on Facebook and are unsure if you’re getting the most out of your campaign, then you have come to the right place!  As you know, Facebook…

By: Media Cause Team

maximize conversions image of a laptop open to google ads

Should Nonprofits Use the Ad Grants “Maximize Conversions” Bid Strategy?

updated 11/13/2023   As everyone who has either owned or worked with a Google Ad Grant account knows, the max cost-per-click (CPC) bid has been capped at $2. For many…

By: Rianne Olde Keizer

Purpose and Pivot Tables: A Reflection on the Impact of Our Work

Last night, my team and I got an opportunity we don’t often get: to witness, first hand, the impact of the work we do here at Media Cause. We attended…

By: Katey Parker

5 Easy Ways to Engage with Your Digital Audience

Happy New Year (and happy surviving year-end fundraising)! So you just spent the past one to two months laser focused on revenue goals, response rates, and average gifts. You are…

By: Media Cause Team

nonprofit-conferences-2018

9 Nonprofit Conferences to Attend in 2018

Among tons of conference options each year, it can be challenging to pick the right ones that are most related to your organization and profession. To guide you in your…

By: Mina Poyraz

Influence(her): Building Your Own Digital Brand

This week, a few Boston-based Media Cause ladies attended a workshop led by Inkhouse’s Co-founder and CEO, Beth Monaghan, on “Cultivating Your Personal Brand to Set Yourself Up for Success”….

By: Aileen McQuillen

How to Get Hired at Media Cause

Our Team is Everything   We are building a company culture where employees are not just valued, they are the heart and soul of our organization. Our team is the…

By: Cody Damon

better-ads-user-experience

Serving Up a “Better Ads Experience” in 2018

(Updated February 20, 2018) This month, the Coalition for Better Ads is rolling out a new voluntary initiative focused on improving the online marketplace and the overall digital user experience…

By: Katey Parker

Nonprofit Tips: Four Simple Steps to Measuring Impact

Congratulations! You’ve survived another end of year fundraising season. You’re now probably facing the challenge of communicating and measuring impact of your campaigns in a way that makes sense to…

By: Media Cause Team