Nonprofit Marketing Agency

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Facebook Organic Reach Down? Here Are 10 Things You Can Do.

Why did my Facebook reach suddenly drop? You’re not alone. Almost across the board, the organizations we work with are noticing the same thing on Facebook: a steady decline in…

By: Ian Gardiner

Three-Step Formula for Writing a Great Fundraising Email

One of the most challenging (and fun!) tasks of a nonprofit digital marketer is writing a great fundraising email to your organization’s supporters. But what separates an average nonprofit email…

By: Media Cause Team

5 Tips for Starting an Influencer Marketing Campaign

Influencer marketing is having a moment—and it’s definitely not going away anytime soon—as studies and research show that is has become one of the fastest-growing online customer acquisition methods. These…

By: Aileen McQuillen

How (and Why) I Came Over to the “Light” Side

Don’t get me wrong. There’s nothing “light” about our mission here at Media Cause: to accelerate growth and impact for nonprofits and social good organizations around the world. In fact,…

By: Amy Small

Sitelink Extensions For Social Media, A 4-Step Guide

Sitelink extensions are a great way for nonprofits to direct traffic to social channels. It can be an effective workaround to the one domain policy in Google’s Ad Grants (their…

By: Yujun Shao

How to Automate Thousands of Testing Variables with Facebook Dynamic Creative

Do you suffer from Ad Testing Fatigue? We’ve all been there: you start your ad planning process with an ambitious set of images, messages, CTAs and more than you want…

By: Luke Dringoli

Keyword Research Made Easy with These 6 Steps

Keyword research is the process of finding the search terms you want to rank for. It is a vital process for reaching your target audience. The goal of keyword research…

By: Mina Poyraz

How to Analyze Facebook Ads: Treat Your Data Like a Smorgasbord

Want to learn how to analyze your Facebook ads without feeling overwhelmed with what’s on your plate? Just think like a Scandinavian at mealtime: Attend to the little details. Be…

By: Caroline Henderson

How to Effectively Use Dynamic Search Ads (DSAs)

If you are managing a Google AdWords or Ad Grants account, you should definitely consider introducing a Dynamic Search Ad (DSA) campaign. Google’s DSAs are an easy way to quickly…

By: Mary Peterson

How to Adjust to the New Facebook Algorithm in 2018

The start of the new year means that everyone is making resolutions–even Facebook. Facebook announced that its goal for 2018 is “to bring people closer together and build relationships.” To…

By: Maggie Rakovic

Short on Time? Simple Ways to Optimize Your Facebook Ads

If you’ve ever advertised on Facebook and are unsure if you’re getting the most out of your campaign, then you have come to the right place! As you know, Facebook…