Over the past couple of years, we have had the pleasure of working with a lot of inspiring organizations (check out our Creative Portfolio!). As a result, we’ve seen a…
By: Eric Facas
If you’re reading this blog, you likely: Work for a nonprofit. Rely on year-end donations to fund your important work. In other words, welcome to the club. It’s very noisy…
By: Media Cause Team
What is Persona Marketing? Persona marketing is the practice of marketing to a specific audience, typically personified in a single user profile. Persona marketing is a traditional marketing method that…
Patient recruitment is a major challenge for clinical trials and research registries. According to the NIH, 85% of cancer patient are unaware of opportunities to participate in clinical trials, yet…
By: Michelle Thai
This post was updated on 11.28.2022 Since our founding, Media Cause has been proud to work on the frontline of social issues for nonprofits and causes. As our team grew…
Asking someone to change their established behavior is never easy. While online tools, techniques, and platforms have given issue-based activists more power than ever to reach people with their message, the…
By: Luke Dringoli
HOW: This blog post outlines the 5 steps to track Facebook Conversions in Google Analytics: Set up Google Analytics Goal Tracking Install Facebook Pixel to your website Create a Custom…
By: Caroline Henderson
Creating effective gated content landing pages is an essential strategy for building your email list and growing your community. It is one of the best ways to get the most…
By: Rianne Olde Keizer
The Higher Education market is highly competitive and relatively cluttered, which makes it quite difficult to acquire new leads. Many institutions purchase lists from SAT or ACTs, but we’ve found…
Sometimes, you may want to filter out a subdomain (program.yourcause.org) or subdirectory (yourcause.org/program) from the rest of your Google Analytics data to get better insights into your audiences and their…
Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads…
Bans on election-year ballot selfies raise free speech, engagement concerns This election season, presidential hopeful and former Secretary of State Hillary Clinton mused that selfie culture has changed the nature…
