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Email Deliverability blog

Ensuring Email Deliverability—Updates to Gmail + Yahoo

Email marketers, is your program up to snuff? On February 1, 2024, Google and Yahoo rolled out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying…

By: Luke Dringoli

2023 Holiday Gift Guide

2023 Nonprofit Holiday Gift Guide

As we approach the season of giving, our team has compiled a list of gifts that give back.    At Media Cause, we are fortunate to work with amazing organizations…

By: Media Cause Team

GA4 and the future of analytics

Web Analytics Tools + Data Privacy: The Big Shift to GA4

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you…

By: Media Cause Team

Project Management image of a group of coworkers in communication surrounding a computer.

Why Is Communication Important in Project Management?

Communication is the most important tool a project manager and their team has to help clients achieve their goals, especially in the ever-changing landscape of the current workplace. With employees…

By: Emily Greene

What's the new Google Tag in Google Tag Manager Blog Post graphic

What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag.     The tag is one of the…

By: Joey Hammers

Woman sitting in a conference meeting looking up to a presenter and presentation

What Does a Project Manager Do?

When timelines are being met, challenges that arise are being navigated with ease and wisdom, and communication flows consistently and clearly between a nonprofit and a marketing agency, thank a…

By: Stephanie Kong

Social Media Marketing image of a woman holding a phone open to the TikTok app

How To Leverage TikTok for Nonprofit Marketing and Fundraising

Nonprofit organizations use social media to raise awareness and gain donors. Any social media platform can help you achieve these goals. However, if you struggle to engage with a younger…

By: Guest Author

woman presenting at a meeting with text "project management"

The Value of Project Retrospectives: Project Closure and Lessons Learned

In nonprofit management, closing out a project goes beyond the final deliverable. It involves reflecting on the process, analyzing successes and challenges, and capturing valuable insights for future projects. Project…

By: Stephanie Kong

Man sitting at desk looking at laptop. Google Adwords logo imposed on the left side corresponding to blog article about "How to Audit an AdWords Campaign"

How to Audit An AdWords Campaign

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate…

By: Nate Mize-Pressler

Digital Marketing image of four people working on a project at a table

Digital Marketing Project Management Strategies for Driving Impact and Equity

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial…

By: Stephanie Kong

Man texting on phone

Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Did you know that for every $1 spent on email marketing, the average return on investment is $42? For nonprofit organizations, making an impact without breaking the bank is crucial….

By: Guest Account

Image of a person holding an iPhone with the screen showing social apps and text "Advertising Services" directed towards social media advertising

Your Guide to Social Media Advertising for Nonprofits

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals…

By: Nate Mize-Pressler