+75%
increase in year-end ad revenue
Nonprofit Advertising, or Paid Media, connects the right messaging to the right audience, at the right moments. Digital advertising services play a key role in advancing your mission — even a small investment can help move the needle. These services can help your nonprofit boost visibility, generate leads, and raise more funds.
We offer comprehensive paid media for nonprofits, including strategy, planning, buying, ongoing management, and reporting.
+75%
increase in year-end ad revenue
10.71
full campaign ROAS
We focus on creating audience-centric strategies to set you up for success. Your target audience, along with the campaign KPIs, will inform the paid media strategy and, ultimately, which platforms to partner with and the recommended creative mix.
Our team of paid media experts keeps a constant pulse on innovative and emerging solutions and industry trends. We have established relationships with a long list of vendors and executed campaigns across a wide mix of media solutions, including social, search, programmatic display and video, CTV, and OOH. This expertise gives us the background to help with all your nonprofit advertising needs.
Our process starts by gaining a focused understanding of your audiences to develop a plan to reach them with the right message, in the right place, at the right time. Organizations benefit from targeting the same audience across multiple channels to reinforce their message and build relationships with users over time. Our approach to advertising services for nonprofits is centered on this idea.
We use data to keep a close eye on what’s working and what’s not throughout the campaign, so we can update, optimize, and ensure your media buy has the greatest impact. Data isn’t just important for understanding the end result — it takes ongoing testing to truly identify the best recipe for success.
During the discovery stage, we aim to learn where and how to best position your organization’s message to those who matter most. We’ll start by talking with key stakeholders, digging into existing materials, and conducting research to build a solid foundation. With this information, we’ll develop a comprehensive media strategy geared at testing and learning along the way.
Understanding what your organization wants to achieve and who you are trying to reach is key to planning paid media for nonprofits. We’ll develop a comprehensive paid media strategy that accounts for your target audience and campaign KPIs, followed by a media plan that includes the recommended channel mix, audience targeting, and creative formats.
Our team prides itself on flawless campaign execution. We know exactly what it takes to get a campaign off the ground and will oversee every step of the process. We’ll help you configure tracking for each action on your website and ensure your campaign launches on time and without issue.
We monitor results on an ongoing basis and recommend optimizations to maximize performance. Our team will keep accurate reports and provide detailed analysis to help you get the most out of your campaign budget, continually using the data we collect to guide our optimizations and recommendations.
Advertising for nonprofits is essential for organizations looking to increase awareness and expand their reach. In this digital era, paid media is the best way for nonprofits to reach new audiences. Our services can help your nonprofit gain new supporters, share your message to a wider audience, and move your mission forward.