- Developed a proprietary formula to measure grantees’ effectiveness at driving positive behavior change
- Created personalized recommendations and worked hands-on with 16+ online campaigns to improve results
- Conducted a deep systems audit of Grant Management platforms and Customer Relationship management (CRM) tools
- Developed six distinct audience personas based on in-depth keyword research, survey analysis, and subject matter expertise
- Led a one-hour webinar on findings and implications for online campaigners to hundreds of advocates and activist