We identified and developed a proprietary formula for VegFund to measure grantees’ effectiveness at driving positive behavior change:
- Rebuilt the organization’s Google Ad Grant account from the ground up, allowing us to drive deeper search effectiveness.
- Created personalized recommendations and worked hands-on with 16+ online campaigns to improve results.
- Conducted a deep systems audit of Grant Management platforms and Customer Relationship management (CRM) tools
- Developed six distinct audience personas based on in-depth keyword research, survey analysis, and subject matter expertise
- Led a one-hour webinar on findings and implications for online campaigners to hundreds of advocates and activist