Our world today is complex, overlapping, and intersectional. While it keeps life interesting, it also makes it difficult to communicate complicated, nuanced messages. If your nonprofit organization is struggling to...
The Super Bowl still reigns supreme as the single biggest night for ads. While the subject matter for the spots has shifted, with this year’s popular commodities being crypto and...
The social media platform announced in late 2021 that it will be taking additional steps to align with evolving privacy regulations. Starting in January, Facebook will remove thousands of targeting...
Coming from a background in community organizing and public policy — specifically in the anti-rape movement — I understand the importance of effective messaging in advocacy campaigns. (After all, who...
Overview Women’s World Banking is a nonprofit organization that provides strategic support and technical assistance to a global network of microfinance institutions and banks that offer credit and other financial...
Regardless of whether or not we have “creative” in our official job description or title, I’d bet that most of us like to think of ourselves as creative humans. We...
Ah, June. The month that our newsfeeds, popup ads, and neighborhood windows are covered with rainbows. June is the month we celebrate Pride, but it does seem like the only...
Launching a new advertising campaign can be daunting. Is my targeting right? Is my message good enough? Is all our tracking setup correctly? Here are some best practices our media...
Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. Advocates aren’t donors. Donors aren’t advocates. Or so says the urban myth. 501c3’s can’t do advocacy, it’s not...
Being selected as a Fellow for the RiseUp Fellowship couldn’t have come at a better time. I had just finished college but had lost both my restaurant and warehouse jobs...
Facebook announced in 2021 that the Facebook community has raised over $5 billion for nonprofits and personal causes through Facebook and Instagram fundraising tools. Since Fundraisers launched in 2016, more...
Remember black out Tuesday? Remember how many corporations and nonprofits hopped on that bandwagon, pledging to do better with racial equality? Those were some inspiring times! We even published a...