Fundraising Emails That Actually Raise Money

When it comes to digital fundraising, email is the cash cow — when used correctly.  This powerful medium allows you to connect with your supporters when you need to. Even...

Covid-19: 5 Fundraising Takeaways (so far) 5 Months into a Pandemic

It’s five months into the global Covid-19 pandemic, and it feels like five years — especially if you’re a digital fundraiser worried about a recession that seemingly has no end...

Fundraising for the Forest

Overview The National Forest Foundation engages Americans in promoting the health and public enjoyment of our National Forests. Over the last few years, the National Forest Foundation has enjoyed impressive...

Fundraising Strategy: Acquire, Cultivate, Convert, Acknowledge

Overview Ceres is a sustainability nonprofit organization working with the most influential investors and companies to build leadership and drive solutions throughout the economy. Through powerful networks and advocacy, Ceres...

Thursday Thinky: Design, Fundraising & Opportunities

Cutting through the clutter of ads and information can be challenging in a more normal time. And when everyone is impacted by the same situation, it can seem even more...

Increasing Fundraising Effectiveness

Overview Pathfinder International is an organization that champions sexual and reproductive health and rights by mobilizing communities to forge their own path to a healthier future. With their global reach, they...

Year-End Fundraising 2019 Wrap Up

Happy New Year! Overall, it was a good year. Let’s take a look back at economic trends, how that impacted 2019 year end giving, and then on to the fun...

We’re ready for more disruption in fundraising

Picture it: It’s the late 80s/early 90s. You’re watching your favorite episode of The Golden Girls when right in the middle of a commercial break for Chia Pets and The...

Digital Fundraising Testing: 3 Steps to Innovation and Better Fundraising

We all know that incorporating testing into digital fundraising plans is important, but do you have a testing strategy and a clear understanding of what’s winning? Do you have a testing grid that is a repository for tests, results and ideas? If not, then start one--we’ll show you how and provide a template. Testing is critical to innovation and improved results. Going through the process of populating a testing grid helps clarify what you are testing and why. It also helps you leverage insights on what’s working (or not working) so that you can continue to understand your audience better and increase your digital fundraising. 

Recession Fundraising: Cinch It Up and Hunker Down

As the economic winds begin to shift, nonprofits are beginning to ask: How should we shift our fundraising strategy if there’s a recession? What if it happens at Year-End? What. Will. We. Do?! 😱 First: Don’t panic.Second: Your fundraising strategy shouldn’t shift too much

Launching NPT’s First Digital Fundraising Campaign

National Park Trust (NPT) is a Washington DC-based land conservancy and environmental education organization dedicated to preserving parks and creating future park stewards. They work to identify key land acquisition...

Growing Animal Justice Party’s Political Base With Digital Fundraising Ads

Overview We helped the Animal Justice Party (AJP) of Australia elevate membership recruitment and renewal efforts in New South Wales for both general and youth populations with comprehensive digital advertising...