GivingTuesday 2025: Early Wins + Opportunities for Year-End Success

GivingTuesday 2025 raised an estimated $4 billion, according to GivingTuesday.org. That’s a clear increase over last year’s $3.6 billion, even after adjusting for inflation and rising economic pressures...

Middling is a Losing Strategy: Why Nonprofit Storytelling Needs Stronger Narratives

In ancient Rome, the praeco—the public crier—was the living voice of truth. His job was to stand in the chaos of the Forum and proclaim what mattered: summoning citizens to court, announcing new laws, even auctioning seized property or hyping the next gladiator games...

Why Mental Health Messaging Matters in Nonprofit Marketing

Nonprofits are often storytellers of hope, urgency, and transformation, and that responsibility comes with ethical guardrails and a requires respectful storytelling, especially when communicating about mental health. No matter the topic, the way organizations frame these issues can have a lasting impact on the people they reach. Speaking about topics like depression, anxiety, or suicide prevention should be done with respect and care.

A Round-Up of Our Best Year-End Resources for Nonprofits

Set your year-end campaigns up for success with our planning guides, segmentation tips, and ready-to-use content. Whether you’re new or experienced, these nonprofit fundraising tools deliver results.

7 Donor Retention Strategies for Nonprofits in 2025

Donor retention starts now, not in January. By segmenting, personalizing, leveraging data, and setting clear benchmarks this fall, nonprofits can secure 2025 gifts and inspire loyalty that lasts into 2026 and beyond.

How Nonprofits Can Use AI + Advanced Segmentation to Increase Giving

Not all donors are the same—and treating them like they are leaves money on the table. Learn how AI-powered segmentation helps nonprofits personalize outreach, boost retention, and turn one-size-fits-all appeals into meaningful donor experiences.

FAQ: What Do Donors Look for Before Making a Year-End Gift?

Year-end giving isn’t just December 31—it’s a six-week season where conscious choices, emotional triggers, and collective momentum drive generosity. Learn what donors look for, feel, and remember to maximize results and build lasting connections.

Testing for Impact: Building a Culture of Digital Experimentation at Your Nonprofit

Testing isn’t just for tech giants—it’s a mindset nonprofits can embrace to learn what inspires donors. Discover how small, intentional experiments transform fundraising into stronger relationships, smarter strategies, and lasting growth for your mission.

Top 5 Digital Marketing Trends + Insights from the First Half of 2025

Nonprofit marketing is shifting fast—rising ad costs, AI disruption, donor changes, and new creative trends are reshaping strategy in 2025. Explore the top five insights shaping fundraising, email, Google Ads, and community engagement this year.

One Campaign, Many Fronts: Why Smart Nonprofits Are Tearing Down Channel Silos

Siloed campaigns waste effort and weaken impact. Smart nonprofits are breaking barriers—aligning email, ads, and direct mail into one unified strategy. Learn how integrated messaging, data, and teams drive stronger donor journeys and higher returns.

Is Your Nonprofit Ready to Fundraise Smarter?

A Strategic Roadmap to Build a Sustainable, High-Impact Digital Giving Program Fundraising is the lifeblood of any nonprofit. But turning good intentions into meaningful impact takes more than a well-meaning...

What Nonprofits Can Learn from the Next Generation of Givers

Most fundraising teams already know that younger donors don’t behave like the generations before them. The challenge isn’t awareness, it’s adaptation. Yes, Gen Z and younger Millennials care. Yes, they...