Overview APOPO addresses global issues such as landmines and tuberculosis through research, development, and deployment of scent detecting rats around the globe. Working with APOPO, we built a paid digital...
As we head into year-end campaign season, you may be contemplating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are...
Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who...
Despite an increase in nonprofit spending on advertising (+ 17% in 2019, according to M+R’s Benchmarks Report), many organizations still think digital advertising is out of reach for them, and...
It’s with great pleasure to share Media Cause has won three Hermes Awards for our outstanding creativity and strategic work accomplished for the American Kennel Club and Pathfinder International. Pathfinder...
Another Giving Tuesday has come and gone, and even though the data is still being analyzed and the last donations are still being counted, it’s never too early to start...
Happy New Year (and happy surviving year-end fundraising)! So you just spent the past one to two months laser focused on revenue goals, response rates, and average gifts. You are...
One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift...
Did you know that for every $1 spent on email marketing, the average return on investment is $42? For nonprofit organizations, making an impact without breaking the bank is crucial....
At Media Cause, we’re truly passionate about our clients and the causes they represent. We want our campaigns to succeed so that the organizations we work with can continue the...
If you want supporters to find you, you need a good website—and it needs to be optimized for search engines (SEO). While it can be confusing and hard to understand,...
Five tips to use both channels to their fullest potential! Your direct mail appeal is written and approved. Postage is paid for, and drop dates are pinned down. All you...