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Year-End Fundraising: 5 Ingredients for December Success

It’s never too early to start crafting your year-end fundraising plan. By starting early, you give your organization a chance to build data-driven narratives and tell compelling stories that inspire supporters to give. The success of 2018’s year-end fundraising season varied across the nonprofit sector with some initiatives (such as Giving Tuesday) bringing in huge waves of donations while other tactics were less prosperous. After reflecting on and learning from 2018 outcomes, we’ve distilled year-end planning down to a few key elements for success in 2019!