Launching a new advertising campaign can be daunting. Is my targeting right? Is my message good enough? Is all our tracking setup correctly? Here are some best practices our media...
Overview The Parkinson’s Foundation makes life better for people with Parkinson’s disease. This national organization is advancing research toward a cure, funding research and providing educational resources to Parkinson’s disease...
Giving Tuesday was a few weeks ago, and reports from the biggest platforms are showing positive results—the biggest Giving Tuesday yet! Here are a few things to look out for...
Estimated Read Time: 8 minutes It’s the fourth quarter; time for nonprofit organizations to prepare for the End of Year giving season. Stressed yet? Don’t be. Much — but not...
Giving Tuesday in May? It’s like Christmas in July. GivingTuesday, the groundbreaking global generosity movement, announced #GivingTuesdayNow, a global day of giving and unity, set to take place on May...
For nonprofit organizations, times of national distress — and in the case of COVID-19, international distress — come with the added difficulty of understanding how to deliver on your mission...
Why Monthly Giving? In the age of subscription services like Netflix and Amazon, the US donor market appears primed to consider making monthly gifts instead of just their annual year-end...
Part 2 of 3 — Email Marketing for Nonprofits This is the second of a three-part series dedicated to helping nonprofits use email to acquire, engage and activate audiences through...
Kicking off a strategic digital marketing plan Discovery is best suited for nonprofits looking for a long-term digital marketing plan, defining (or redefining) themselves, or focusing growth in a new,...
