This blog is the third in our series on MarTech for nonprofits. If you want a refresher on what MarTech is, check out the first blog here. If you want...
This blog post is the second of a series on MarTech. If you are unfamiliar with the term and what it includes or would like a refresher, check out the...
In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this...
Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Although there are many different event management platforms, Cvent is...
Email marketers, is your program up to snuff? On February 1, 2024, Google and Yahoo rolled out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying...
Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you...
In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the...
You’ve likely heard of the rise of artificial intelligence in today’s world, and maybe even apps like ChatGPT. For many people, this has instilled a sense of fear—will these tools replace my...
When is the last time you read through your organization’s privacy policy? Maybe… never? How about your cookie consent banner? Did you take a “set it and forget it” approach?...
TikTok has been in the news a lot lately—for a variety of reasons. Most recently, their CEO went before Congress to answer questions about data collection and the platform’s ties...
