Media Cause Team, Author at Media Cause

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Using Creative Storytelling to Normalize the Human Experience

Creative Storytelling and Diversity: Normalizing the Human Experience Through Increased Representation Storytelling is a powerful tool. It can help us explain complex topics, and share stories and struggles in a…

By: Ida Persson

Why Nonprofits Need to Stop Turning Their Direct Mail Appeal Into an Email Appeal

Five tips to use both channels to their fullest potential! Your direct mail appeal is written and approved. Postage is paid for, and drop dates are pinned down. All you…

By: Sarah Dunlap

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Growing Your Nonprofit’s Digital Footprint Through Multi-Channel Marketing

How To Increase Brand Equity + Reach With The Google Ad Grant + Paid Advertising Marketing as a nonprofit organization in the digital age can seem like an intimidating piece…

By: Nate Mize-Pressler

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The Benefits of Daisy Chain Fundraising

What is ‘Daisy Chain’ fundraising? Daisy chain fundraising is an indirect or passive method of soliciting a donation following a cultivation email, social post, or multichannel campaign. It serves as…

By: Tori Baskind

Why Shame Marketing Approaches Are Not Effective

Our present moment is one of rapid change—at times, it can even seem hard to keep track of the great strides towards equality, inclusion, and diversity across so many industries….

By: AGreenRiver

Media Cause Honored on 2021 Inc. 5000 List

This week, Inc. magazine released their annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. For the 3rd time, Media Cause is honored to be…

By: Media Cause Team

Designing for Nonprofits: Our Commentary + Experience

This blog was co-written by Associate Creative Director, Ida Persson, and SVP of Brand + Strategy, Amy Small. Within Media Cause’s Creative, Brand, and Design team, one of our favorite…

By: Media Cause Team

75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant, we covered creating and structuring your account, target settings, and selecting keywords. Here’s a link…

By: Courtney Williamson

Google Analytics 4: What Nonprofits Need to Know

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property….

By: Media Cause Team

It’s OK to change your career path

I’m writing this for whoever has been contemplating making a career change. I encourage you to take that first step—and then go all in. Last Summer, I officially transitioned from…

By: Maggie Rakovic

Why Is Inclusive Imagery So Hard?

Ah, June. The month that our newsfeeds, popup ads, and neighborhood windows are covered with rainbows. June is the month we celebrate Pride, but it does seem like the only…

By: Ansley Luce

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Nonprofit Advertising Best Practices

Launching a new advertising campaign can be daunting. Is my targeting right? Is my message good enough? Is all our tracking setup correctly? Here are some best practices our media…

By: Stephanie Schug