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A/B testing forms with gravity forms

A/B Testing Forms using Gravity Forms

A/B testing of landing pages, sometimes referred to as split testing, is one of the many strategies we use to optimize landing pages for conversions. In short, we create two (or more) versions…

By: Asitha de Silva

twitter lead generation cards

5 Smart Ways To Use Twitter Lead Generation Cards

Are you interested in generating more leads or subscribers, so that you can nurture them into members, advocates, and donors? If you aren’t familiar with Twitter Lead Generation Cards, you’re missing…

By: Michelle Thai

action funds

Digital Marketing for Action Funds

If nothing else, this election is quite a spectacle. So many issues, personalities, and uncertainty. For Political Action Committees or Action Funds looking to push an issue, asking questions around…

By: Media Cause Team

salesforce nonprofit starter pack

Salesforce Nonprofit Starter Pack Spring ’16 Release Highlights

The Salesforce Nonprofit Starter Pack is a managed app on the Salesforce platform that is open source and community-driven. It allows nonprofits to track all relationships, donations, households, affiliations, and…

By: Rianne Olde Keizer

Twitter Moments for Government

Twitter Moments for Gov

Taking a (Twitter) Moment What Twitter’s Moments Feature Could Mean for DotGov Recently, Twitter unveiled its new Moments feature, which offers a curated view into conversations surrounding a timely theme…

By: Media Cause Team

Facebook Advertising

Facebook Advertising: Resuming vs. Starting Fresh

Facebook advertising can be tricky. When juggling several campaigns, it can be hard to know when to resume a campaign with slight modifications or when to create a new one…

By: Media Cause Team

How to write an RFP

How to Write an RFP for Digital Marketing

Writing a Request for Proposal (RFP) is a key step to laying out your marketing plans. It can be a good exercise for a client to prioritize marketing activities and…

By: Media Cause Team

person writing on sticky notes on glass window

Your Digital Marketing Plan: What to Expect During Discovery

Kicking off a strategic digital marketing plan Discovery is best suited for nonprofits looking for a long-term digital marketing plan, defining (or redefining) themselves, or focusing growth in a new,…

By: Media Cause Team

SEO Checklist for nonprofit writers

The Quick SEO Checklist for Nonprofit Writers

If your nonprofit is writing kick-ass content and connecting with your audience by sharing it via social media and email channels, you’re definitely heading down the right path for amplifying…

By: Rianne Olde Keizer

Facebook Audience Network

Facebook’s Audience Network: Should I use it?

Creating Facebook ads and understanding where to place them can be daunting. Should you use mobile, desktop, Facebook’s Audience Network, etc.? In the past, the Audience Network  had not been very…

By: Media Cause Team

GovTech Podcast

MediaCause DotGov: the GovTech Podcast

Talking shop on digital strategy for state and local government Do memes have a place in the Mayor’s office? What do Facebook’s more dynamic reactions mean when it comes to constituent…

By: Media Cause Team

new instagram algorithm

The New Instagram Algorithm – How Nonprofits Can Get Ahead

You may have been hearing a lot of talk over the past week about the new Instagram algorithm. I’m here to bust the myth of doom –this is actually good…

By: Media Cause Team