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Tracking Multiple Properties And Aggregating Data in Google Analytics

Tracking multiple domains/subdomains and aggregating the data from all sources can be a tricky thing to tackle. I did some research and found a way to use Google Analytics to solve this…

By: Asitha de Silva

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Reach Your Nonprofit’s Goals With Google Analytics Demographics Data

The Demographics and Interests feature in Google Analytics can provide powerful insights to help reach your nonprofit’s digital marketing goals. By analyzing the Demographics and Interests data, you can better understand how…

By: Michelle Thai

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How to Create Instagram Ads

If you’re looking to set up a campaign on Instagram but don’t know where to get started, check out our quick-start guide.

By: Media Cause Team

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Increase Your Nonprofit’s Facebook Engagement With Videos

With 1.44 billion active users, Facebook marketing can be extremely successful for nonprofits. Recently, Facebook videos have been receiving a great deal of attention. Videos are easily watchable, entertaining, informative…

By: Holly Millet

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6 Data-Informed Nonprofit Marketing Tips

At Media Cause, we are constantly looking for ways to increase our clients’ impact, engagement and reach. Understanding and utilizing data allows our clients to reach the right people, improve…

By: Holly Millet

How to Use Classy.org with WordPress

If you — like many of our clients — are using Classy.org‘s fundraising tool and are in need of a way to share information on your website, you have come to the…

By: Asitha de Silva

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Nonprofit Email Marketing: Don’t Forget Segmentation

List segmentation is an area that can make or break your nonprofit email marketing efforts. The purpose of segmenting is rooted in the fact that people subscribe to your email…

By: Michelle Thai

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11 RESOURCES FOR BUILDING A NONPROFIT WEBSITE

updated 11/9/2023   Think of your website as your organization’s ‘home’ on the internet. Your website visitors, or your nonprofit’s audience, may find your ‘home’ through a variety of paths—like…

By: Holly Millet

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7 Steps To Better Email Marketing

You did it – you acquired subscribers on your email list! Good job. Now your job is to make your new subscribers love your organization. What that means and what…

By: Michelle Thai

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How to Download Facebook Videos – No Software Needed

As social media community managers, we work with organizations that communicate directly with the people they’re impacting. Our clients and their supporters often share interesting photos and videos on their personal Facebook profiles….

By: Michelle Thai

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Finding Key Insights from Google Ad Grants Data for Nonprofits

Google Ad Grants (AdWords for nonprofits) is the single strongest, most cost-efficient resource any digital marketer in the nonprofit space can use to reach a broader audience. Google’s Ad Grants…

By: Holly Millet

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5 Steps to a Stronger Messaging Strategy

Our clients are literally saving the world. They are delivering clean water where there isn’t any, combating online exploitation, saving the rainforests, and advocating for human rights. When it comes…

By: Media Cause Team