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How to Setup AdWords Goals in Google Analytics

Before you begin to set up AdWords Goals within Google Analytics, there are two actions you must take: Double check to make sure that Google Analytics has been successfully implemented across all…

By: Media Cause Team

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If You Were a Social Platform, What Would You Be?

Here at Media Cause we have a team of social media pros who are passionate about using a range of platforms and tools for social good. In a social landscape…

By: Katey Parker

Google ad grants

FOUR ESSENTIAL STEPS TO MAXIMIZE YOUR GOOGLE AD GRANT BUDGET

updated 11/13/2023   Most nonprofits find themselves scratching their heads wondering how they can reach the max spend for their Google Ad Grant accounts. With these four essential steps, shared…

By: Yujun Shao

leaving google

Leaving Google (and Rocket Fuel) to Change the World

In 2008, my boyfriend and I decided to quit working at Google. Why? Well, that answer was exhaustively covered in the infamous Why Google Employees Quit article by @arrington. After…

By: Media Cause Team

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Free SEO Resources for Nonprofits

Search Engine Optimization, or SEO, is a digital marketing medium that is constantly evolving. Exactly when the SEO experts think they’ve figured out how to ‘game’ Google’s search algorithm, the…

By: Media Cause Team

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Rebranding? Google Ad Grants for Nonprofits Tips

If you’re rebranding and use google ad grants for nonprofits, make sure you do these 5 steps before you start your the rebranding process.

By: Yujun Shao

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3 Reasons Nonprofits Should Utilize Native Facebook Video

Facebook video just may be the best way to expand your nonprofit’s reach, but you should adapt your strategy now, before it’s too late.

By: Media Cause Team

nonprofit branding

Nonprofit Branding: 7 Branding Lessons for Nonprofits

You’ve got real people who need real help. We get it – as nonprofit marketing veterans, we’ve been there. But here’s a secret we’ve learned – a strong brand goes…

By: Media Cause Team

google analytics

Google Analytics PHP Server Side Tracking

Most of us tend to use Google Analytics with JavaScript for a simple and effective way of tracking our users interactions. However there are times where we need to do…

By: Asitha de Silva

nonprofit website

4 Tips for Nonprofit Website Projects

Are you in the midst of a website redesign or building a new nonprofit website from the ground up? There are many options available for nonprofit organizations looking to update…

By: Cody Damon

nonprofit engagement

Part 1: How to Build an Effective Online Community

This is part one of how to build an effective online community, starting at the top of the funnel with email capture.

By: Media Cause Team

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How To Create Social Media Benchmarks For Your Nonprofit

When it comes to social media, it’s not always easy to determine how your organization stacks up against others in the same industry, or those with the same size following….

By: Katey Parker