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how to acquire prospective students

Higher Education: How to Acquire Prospective Students

The Higher Education market is highly competitive and relatively cluttered, which makes it quite difficult to acquire new leads. Many institutions purchase lists from SAT or ACTs, but we’ve found…

By: Media Cause Team

How to filter out a subdomain in Google Analytics

How to filter out a subdomain in Google Analytics

Sometimes, you may want to filter out a subdomain (program.yourcause.org) or subdirectory (yourcause.org/program) from the rest of your Google Analytics data to get better insights into your audiences and their…

By: Rianne Olde Keizer

Google AdWords

Google Ad Grant: It’s Time to Update Your Ad Format

Come January 31st, all AdWords accounts must follow Google’s new ad format. Google has expanded its traditional search ads to improve the user’s experience specifically on mobile devices. Search ads…

By: Media Cause Team

‘Free speech in the digital age’ this election day

Bans on election-year ballot selfies raise free speech, engagement concerns  This election season, presidential hopeful and former Secretary of State Hillary Clinton mused that selfie culture has changed the nature…

By: Media Cause Team

nonprofit digital marketing

Nonprofit Digital Marketing: A Tool for Rebuilding Civil Society

Through a partnership with WorldBoston, Media Cause had an opportunity to share our approach to nonprofit digital marketing with a delegation of NGO leaders. This citizen diplomacy event focused on…

By: Cody Damon

track button clicks with google tag manager

How to Track Donations with Google Tag Manager

For many nonprofits, it’s common to use third-party fundraising tools like Network for Good. Oftentimes these tools don’t offer native integration or embedding features, so nonprofits end up placing a…

By: Michelle Thai

YouTube SEO

YouTube SEO: How to Help People Find Your Videos

If your nonprofit is producing great video content, it deserves to be seen. And if you are publishing your video content to Youtube, you are in luck: YouTube is a…

By: Rianne Olde Keizer

Instagram Stories

5 Ways Social Good Is Embracing Instagram Stories

Instagram Stories lets users post quick real-time photos and videos in a vertical format and apply doodles and filters. The posts last for 24 hours before disappearing–essentially a boiled-down version…

By: Luke Dringoli

grantspro applications

Google Ad Grantspro Is No Longer Accepting Applications

Yesterday afternoon, I happily navigated to the Google Grantspro page to send the application link to a client who had just become eligible. They couldn’t wait to get up to…

By: Media Cause Team

blueprint for crisis communications in local gov

A Blueprint for Crisis Communications in Local Government

The willful suspension of disbelief is what makes everyday living feel normal and safe for most people whose jobs aren’t focused on calculating risk and danger, and who live in…

By: Media Cause Team

improve SEO in 2016: SEJ Summit Chicago

Tips to Improve your SEO in 2016 – Lessons from the 2016 SEJ Summit in Chicago

Recently, I attended the 2016 SEJ Summit in Chicago to get insights into the most current SEO best practices from top professionals in the field. Besides feeling like, for once,…

By: Rianne Olde Keizer

gamification of civic engagement with Pokemon Go

Pokemon Gov: Gamifying Civic Engagement

Since we all live in the future now, we’ve had time to get used to the sight of clusters of people gathered in our public squares, all silently staring down…

By: Media Cause Team