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4 Steps to Breaking Down Complicated Content

Our world today is complex, overlapping, and intersectional. While it keeps life interesting, it also makes it difficult to communicate complicated, nuanced messages. If your nonprofit organization is struggling to…

By: Sarah Ackerman

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4 Tips to Improve SEO In 2022

Every nonprofit wants to be on the coveted first page of Google results. Improving your SEO this year will help! With continuous search engine algorithm updates, staying up to date…

By: Hunter Rimmer

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Hot Takes: Super Bowl Ad Recap

The Super Bowl still reigns supreme as the single biggest night for ads. While the subject matter for the spots has shifted, with this year’s popular commodities being crypto and…

By: Sarah Ackerman

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Black History Month

Post last updated 2/15/2023 February was originally coined Black History Month in the 1920s as a way to celebrate Black culture and identity and ensure that school children are exposed…

By: Media Cause Team

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Why Micro-influencers Should Be Part of Your Social Media Strategy

“Communities are at the heart of a successful social strategy, and content creators have built networks where their visibility and sway are truly powerful.”—Amanda Wood, Head of Social Media Marketing…

By: Janine Guarino

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Preparing for Facebook Audience Targeting Changes

The social media platform announced in late 2021 that it will be taking additional steps to align with evolving privacy regulations. Starting in January, Facebook will remove thousands of targeting…

By: Kim Anderson

Social Media Trends worth leaving behind in 2021

Social Media Trends worth leaving behind in 2021: Part 2

This is part two in our series where we share what 2021 social media trends we’re keeping, which ones we’re leaving behind, and what we can expect to see on…

By: Liz Smith

Social Media Trends for Nonprofits

2021 Social Media Trends for Nonprofits in 2022: Part 1

In this series, we will share what 2021 social media trends we’re keeping, which ones we’re leaving behind, and what we can expect to see on social media in 2022….

By: Liz Smith

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Adding Google Discovery Ads To Your Digital Marketing Efforts

How To Use Google’s New Ad Type To Increase Traffic, Grow Brand Equity And Drive Leads.   The Basics Introduced in May 2019, Google Discovery Ads are a relatively new…

By: Nate Mize-Pressler

Emojis

Understanding Emojis for Your Social Media Strategy

In marketing, it is critical that we are speaking our audience’s language. And if your audience uses emojis, it’s important to start incorporating them into your social media messaging and…

By: Janine Guarino

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5 Simple Steps to Prepare for a New CRM Platform

It’s no surprise that you want to migrate your donor data from your old or non-existing Customer Relationship Management (CRM) to a new one. As a best practice, make sure…

By: Ethan Touch

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5 Tips to Guide Your 2022 Nonprofit Strategy Plans

The term, “goal” originally meant the “end of a race” or “boundary”. We now think of this as an “end” or “aim”. In short, a goal is an outcome that…

By: Ryan Dobran